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Article

Bernays, Edward (1891–1995) By Beard, David

DOI: 10.4324/9781135000356-REM1537-1
Published: 02/05/2017
Retrieved: 16 April 2024, from
https://www.rem.routledge.com/articles/bernays-edward-1891-1995

Article

Edward Louis Bernays retains a place in the history of modernity for synthesizing Freudian psychology, political communication (or propaganda) and the media. The fruit of that synthesis, modern public relations theory, changed the way governments relate to their citizens and the ways businesses relate to their customers.

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Published

02/05/2017

Article DOI

10.4324/9781135000356-REM1537-1

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Citing this article:

Beard, David. Bernays, Edward (1891–1995). Routledge Encyclopedia of Modernism, Taylor and Francis, https://www.rem.routledge.com/articles/bernays-edward-1891-1995.

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