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Pick, Frank (1878–1941) By Johnson, Michael

DOI: 10.4324/9781135000356-REM2049-1
Published: 15/10/2018
Retrieved: 12 April 2024, from


Frank Pick was a design patron and early champion of modernism in Britain. As the head of London Transport, he transformed the company into the world’s most advanced public transport system and developed a corporate identity based on radical modernist aesthetics. Under his enlightened patronage, stations, posters, and signage presented a unified visual style that gave London Transport an instantly recognisable brand, while helping to introduce modernism to a sceptical British public.

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Johnson, Michael. Pick, Frank (1878–1941). Routledge Encyclopedia of Modernism, Taylor and Francis,

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