Article
Pick, Frank (1878–1941) By Johnson, Michael
Article
Frank Pick was a design patron and early champion of modernism in Britain. As the head of London Transport, he transformed the company into the world’s most advanced public transport system and developed a corporate identity based on radical modernist aesthetics. Under his enlightened patronage, stations, posters, and signage presented a unified visual style that gave London Transport an instantly recognisable brand, while helping to introduce modernism to a sceptical British public.