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Article

Pick, Frank (1878–1941) By Johnson, Michael

DOI: 10.4324/9781135000356-REM2049-1
Published: 15/10/2018
Retrieved: 18 December 2018, from
https://www.rem.routledge.com/articles/pick-frank-1878-1941

Article

Frank Pick was a design patron and early champion of modernism in Britain. As the head of London Transport, he transformed the company into the world’s most advanced public transport system and developed a corporate identity based on radical modernist aesthetics. Under his enlightened patronage, stations, posters, and signage presented a unified visual style that gave London Transport an instantly recognisable brand, while helping to introduce modernism to a sceptical British public.

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15/10/2018

Article DOI

10.4324/9781135000356-REM2049-1

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Citing this article:

Johnson, Michael. "Pick, Frank (1878–1941)." The Routledge Encyclopedia of Modernism. : Taylor and Francis, 2016. Date Accessed 18 Dec. 2018 https://www.rem.routledge.com/articles/pick-frank-1878-1941. doi:10.4324/9781135000356-REM2049-1

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